I come from scenography, where experiences are built to be felt, not just seen.
That background shaped how I approach product work today: through dialogue, observation, and a deep attention to people’s reactions, needs, and unspoken signals. Conversation is where I uncover the real “why” behind products, align stakeholders and turn complexity into shared direction.

I work at the intersection of experience and product strategy, shaping journeys that are not only engaging, but intentional and sustainable. I care about how decisions are made, how teams collaborate, how products evolve over time and are sustainable to create high value for both users and organizations.

Travel and exploration are essential to how I think and lead. Moving through places, cultures, and perspectives keeps my thinking open and helps me design product experiences that resonate, adapt, and grow with the people they serve.